Spotify Premium is one of the world’s most popular music streaming services. But on July 24, 2023, the company announced that it would be increasing the price of its Premium subscription plans.
This news has sparked a lot of discussion. So In this article, we will explore Why Did Spotify Premium Increasing Its Price? What are the new charges for Spotify? When will the actions take change? And much more! So let’s start exploring!
Why Did Spotify Premium Increasing Its Price?
Spotify has moved in recent months to boost margins with hundreds of layoffs and a restructuring of the podcast unit, which it had built up with billions of dollars in investment.
The price increase comes at a time when audio and video streaming services are under rising investor pressure to boost profitability after years of prioritizing user growth.
The company said the market landscape has “continued to evolve” since Spotify launched and that the changes will help the company “continue to deliver value to fans and artists,”.
What are the new charges for Spotify?
Here is a table of the new prices for Spotify Premium in the US and UK:
| Plan | Old Price [US] | New Price [US] |
|---|---|---|
| Individual | $9.99/Month | $10.99/Month |
| Duo | $12.99/Month | $14.99/Month |
| Family | $15.99/Month | $16.99/Month |
| Student | $4.99/Month | $5.99/Month |
| Plan | Old Price [UK] | New Price [UK] |
|---|---|---|
| Individual | £9.99/Month | £10.99/Month |
| Duo | £12.99/Month | £14.99/Month |
| Family | £15.99/Month | £16.99/Month |
| Student | £4.99/Month | £5.99/Month |
When will Spotify Premium new prices go live?
The new prices for Spotify Premium will go live on July 1, 2023 in the US, UK and other countries. If you are already a Spotify Premium subscriber, you will be automatically switched to the new pricing plan.
You can cancel your subscription at any time if you don’t like the price rise.
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Can I still redeem my gift card?
Yes, you can still redeem your Spotify gift card even if it was purchased at a lower price. The amount on the gift card will be applied to your current subscription plan, and you will only be charged the difference if your plan has increased in price.
For example, if you have a gift card worth $9.99 and your current monthly plan costs $10.99, you will only be charged $1.00. The gift card’s remaining amount will be used to pay for your next bill.
Note: Gift Cards can only be redeemed on the Premium Individual plan.
In what country is Spotify cheapest?
The cheapest country to get Spotify Premium is Pakistan. The Individual plan costs only 299 Pakistani rupees per month, which is equivalent to $1.27 USD.
Here are the top 5 cheapest countries to get Spotify Premium:
| Country | Individual plan price (USD) |
|---|---|
| Pakistan | 1.27 |
| India | 1.46 |
| Turkey | 1.54 |
| Egypt | 1.62 |
| Argentina | 1.69 |
Was Spotify Premium ever 99 cents?
Yes, Spotify Premium was once 99 cents per month. In August 2021, Spotify announced that it was testing a new subscription level called Spotify Plus, which would cost $0.99 monthly. This tier would allow users to listen to any song, album, or playlist on demand, with unlimited skips, but they would still have to listen to ads.
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The Spotify Plus test was only available to a limited number of users, and it’s unclear if or when it will be rolled out to everyone.
And Spotify has also offered other limited-time deals on Premium subscriptions. For example, in May 2023, Spotify offered 3 months of Premium for $1.