Skip to content

These Are the Secrets to Building a Social Media Following

These Are the Secrets to Building a Social Media Following

Sure, you like to make content for your social media platforms, but do you have what it takes to be an influencer? 

With the right content, a lot of work, and a little luck, anyone can build a following on social media. It does, after all, give all of us access to a worldwide audience. You just have to make sure you’re posting great content that your audience wants to see and engaging with your followers on a deeper, more personal level.

Work with more established influencers to increase your channel’s visibility. Schedule posts to go live at the right times, and optimize your profile pages with the information your audience needs to find there.

Post the Content Your Audience Wants to See

Great content is the bread and butter of social media engagement. The best way to boost your following and become a real influencer is to post the kind of great content that keeps your audience coming back for more. Know what kind of content your audience wants to see.

You can analyze your competitors on social media to learn more about what’s popular among your target demographic. Consider the types of content they post, how their content changes from one social media platform to another, what tone of voice they’re using and how they’re engaging with followers. 

Of course, you should also focus on making content that creates value for your users. Is it entertaining, informative, or persuasive? Is it content that makes your audience want to come back for more? Is it shareable? All of this can increase your content visibility and your follower count. Content is the primary reason people come to your social media pages, so you should take the time to make it as strong as possible. 

Engage with Followers on a More Personal Level

Microinfluencers with a maximum of 50,000 tend to have more influence over their followers than larger influencers with hundreds of thousands of followers. That’s because those big influencers lack high levels of engagement. Lots of people will follow a famous person on social media, but they don’t engage with those channels and might not even regularly consume the content. 

Smaller influencers are able to connect with their followers on a more personal level, and they’re considered more trustworthy because they’re regular people, not celebrities. Take the time to engage with your followers on a more personal level. Respond to their comments and direct messages, and do so quickly. Social media is a fast-paced platform, and if you’re not able to respond to comments and messages right away, followers will become disillusioned and abandon you.

Work with Influencers to Increase Your Visibility

You can increase visibility for your own channel by working with other influencers to cross-promote your content. Maybe you can work together to host a contest, create some special content together, or invite both of your followers to ask any questions they might have.

Getting your face and your message in front of another influencer’s audience can drive traffic to your profile and boost your follower numbers organically.

Read Also: Empowering Health Marketers: Potential of Practice Management Software

Schedule Posts to Go Live at the Right Times

Social media tends to have peak times when posts get the most traction – first thing in the morning, right before and right after lunch, and late at night are typical peak times for many posts. Figure out what the peak times are for your audience.

If you’re posting for a West Coast audience, for example, but you’re on the East Coast, make sure to consider the time difference when scheduling your posts.

Don’t be afraid to experiment with different posting times – you might find that your posts do best at a non-peak time. You can work with a Phoenix SEO services agency to find the best times to release your content. 

Optimize Your Social Media Profiles 

Take the time to make sure your social media profiles reflect your personal brand. You can include hashtags to help your target audience find you. You can include personal information to connect with your audience. You can even provide contact information or link to your website, blog, or other social media profiles. Some apps will let you sell products directly within the app, which can be a great way to begin monetizing your social media profiles. 

If you want to become a social media influencer, you need to start by building a strong following. With a relatively small number of followers, you can have enough influence to make money promoting brands, selling products of your own, or collecting advertising revenue from your website. Choose your favorite social media platform and get started today!