What mountains are in the Patagonia logo?

Patagonia logo

What mountains are in the Patagonia logo?

The Patagonia logo is a stylized version of the mountain Monte Fitz Roy (also known as Cerro Chaltén, Cerro Fitz Roy, or simply Mount Fitz Roy). It is located near El Chaltén village, in the Southern Patagonian Ice Field in Patagonia, on the border between Argentina and Chile.

The first Europeans recorded as seeing Mount Fitz Roy were the Spanish explorer Antonio de Viedma and his companions, who in 1783 reached the shores of Viedma lake. Argentine explorer Francisco Moreno saw the mountain on 2 March 1877.

He named it Fitz Roy, in honor of Robert FitzRoy, who, as captain of the HMS Beagle had traveled up the Santa Cruz River in 1834 and charted large parts of the Patagonian coast. Cerro is a Spanish word meaning hill, while Chaltén comes from a Tehuelche (Aonikenk) word meaning “smoking mountain”, due to a cloud that usually forms around the mountain’s peak.

Fitz Roy, however, was only one of a number of peaks the Tehuelche called Chaltén. Legend has it that the mountain is based on a doodle made by W. W. Hodkinson during a meeting with Adolph Zukor. It is said to be based on the memories of his childhood in Utah.

What mountains are in the Patagonia logo?

 Patagonia logo
Patagonia logo

Some claim that Utah’s Ben Lomond is the mountain Hodkinson doodled and that Peru’s Artesonraju is the mountain in the live-action logo, while others claim that the Italian side of Monviso inspired the logo. Some editions of the logo bear a striking resemblance to the Pfeifferhorn, another Wasatch Range peak.

There is no definitive answer to what mountain is the main part of the logo. Only the founder of Paramount Pictures, Adolph Zukor, knew for sure. Certain Paramount executives may know, but not likely to disclose for fear of being wrong. If there is an accepted answer, it remains one of several possibilities.

What is a good jacket to buy for hiking the Patagonia mountains?

Patagonia has amazingly terrible weather for hikers. Its cold, icy, wet and windy.

I have a Mountain Hardware Exposure II jacket (last made 2011) I used down there.

It was a life send. Mountain hardware has a new jacket called Exposure 2 that doesn’t quite provide the same amount of coverage. Your butt will get wet.

You can see if you can grab a used one from eBay/Amazon.

Weather can be brutal and variable so you need foul weather gear plus fair weather gear.

You need a robust waterproof-breathable shell and pants and depending on the season and temp some decent fleece layers and/or light down layer. Mitts and headwear too. Good boots with weather protection. Baselayers.

You need to be planning your gear carefully because a jacket is just a start.

How do Patagonia jackets compare to North Face jackets?

Both Patagonia and North Face offer similar products, in many of the same categories.

They both recently have been moving away from Gore-tex choosing their own proprietary 3 layer membranes.

While mostly similar I would say that Patagonia is more focused on technical function, and North Face continues its trend towards outdoor fashion, and the odd technical pieces.

Patagonia is significantly more environmentally and ethically conscious.

They are also much better to deal with. In four years in the outdoor industry, I have attended six product knowledge sessions with Patagonia and two with North Face.

That kind of care for all levels of the product experience is reflected in what they produce.

Regardless jackets should be compared on an individual level and fitness for purpose. Still, I can lightning-round whose better

Hardshells – M10 is one of the best lightweight shells on the market, and the higher price tag of the torrent shell is worth the extra durability, and superior construction compared to the torrent shell.

Softshell– TNF does great walking around town softshells, but Patagonia’s Levitation is a much better technical softshell

Insulation Down – Nuptse has some Urban panache, but it’s heavy compared to the Grade VII.

Commercial Food warmers

The Himalayan Down Jacket is great for commercial climbing, but terrible as a belay parka, or actual climbing jacket.

Insulation Synthetic – Breathable insulation was brought to the mainstream by Patagonia and continues to be the cutting edge.

TNF has no breathable insulation products. So yeah, I think TNF always if beat out by Patagonia.

They are both targeted to a wider consumer base versus their origins are targeted to technical outdoor pursuits.

More lifestyle than gear for hardcore outdoor enthusiasts.

TNF has changed more over its existence in moving from top quality technical gear to outdoor wear for the masses at elevated prices.

Patagonia has moved upmarket as a consumer brand but still does more technical pieces than TNF

I think that Patagonia still delivers more bang for the buck compared to TNF.

What is the best way to wash Patagonia Nano Puff Jackets?

I would look for the sewin-in permanent label in the side seam that gives the care instructions and then follows those instructions.

If I could not find those instructions I would wash it on a delicate cycle in cold water, with mild detergent, and hang it to dry or tumble it dry on a low heat setting.

If I did tumble it dry I would include a dryer ball or a clean tennis ball in the dryer drum with it.

Read the care instructions on the garment tag.

Wash it by hand or in a machine on the gentle cycle. The front loader is preferred over a top loader which is harder on the thin fabric.

Use a cold temperature. Use a mild detergent like Woolite.

If you want, run it through an extra rinse cycle.

Best to line or drip dry but you can tumble dry on the lowest heat setting and take out while still damp.

Synthetic insulation dries quickly.

If using a dryer, DO NOT use fabric softener

How should a Patagonia Nano Puff Jacket be washed?

Can I just put it in the laundry?

Crew Sweatshirt
Patagonia logo

100% Recycled Polyester Fabrics

We’ve been using shell and liner fabrics woven from 100% recycled polyester yarns since we launched the very first Nano Puff® style in 2009.

PrimaLoft® Insulation

Machine wash your Primaloft® garment with a mild detergent on a gentle, cold-water cycle. Tumble dry on low or line dry.

Recycled Polyester

Machine wash polyester in warm water on the ”permanent press” setting. Use a mild laundry detergent (non-toxic, biodegradable types preferred) and dry it on a clothesline if possible.

You may also use a dryer on a low heat setting, just make sure to remove it from the dryer quickly to prevent wrinkling.

To remove stains from polyester, try a few drops of dishwashing liquid directly on the stain and rub until the stain starts to lift. Rinse thoroughly with clean water.

Washing Instructions

Washing instructions are printed on a white tag inside our garments.

Following these instructions will help your gear have a long, interesting life.

In general, washing your gear in cold or warm water with mild laundry detergent (non-toxic, biodegradable types preferred) and drying it on a clothesline are the best ways to clean Patagonia® products.

What mountains are in the Patagonia logo?

The logo of the American clothing line Patagonia depicts the Fitzroy Massif in Patagonia, one of the company founder’s favorite places.

Meaning and history of Patagonia logo

logo Patagonia

The founder of the clothing line, Yvon Chouinard, is a keen rock climber. At the beginning of his business career, he forged hard, reusable pitons by hand, and sold them. By 1970, however, he found out that the pitons, which were his company’s main source of income, destroyed rock routes. As an environmentalist, he made the tough decision to stop producing them and replace them by aluminum chocks.

Yvon’s another business venture was connected with clothing business. During his trips abroad, he bought unusual, unique clothes and sold them to the rock climbers he knew. The business flourished, so Yvon decided to start his own clothing line.

He used to spend a lot of time in Argentina and enjoyed climbing the Andes Mountains in Patagonia – the southern part of South America. At the time, he just returned from there, so the idea to call the company Patagonia seemed perfectly natural.

How was the symbol designed?

Patagonia symbol

For the logo, he chose the skyline of the Cerro Fitz Roy (the Fitzroy Massif) in Patagonia, above El Chaltén.

Jocelyn Slack, the author of the logo, described the process of creating it in one of the company’s catalogs. She said that it was actually Yvon Chouinard who “designed” the logo, while she “simply executed” it.

They worked together: Jocelyn did sketches and modified them according to Yvon’s comments. She had never visited the place, so she relied on his ideas and, of course, photos of the range. As Jocelyn put it, the logo is as powerful as the desire behind it. “Yvon knew what he felt and what he wanted,” Jocelyn recalls, and that was why she called him the author of the logo.

About the author of the emblem

patagonia emblem

Jocelyn Slack is an artist working in a variety of fields, from sandblasted glass and magazine illustration to fabric design. She studied in California College of Arts and Crafts and Banff School of Fine Arts in Alberta, Canada.

Font of Patagonia logo

The logo was created in collaboration with Yvon Shuinar himself and designer and artist Jocelyn Slack. Yvonne came up with the idea, and the artist translated it into a visual image. The girl admitted that she had never been to Patagonia, but Yvon’s colorful stories made her want to visit this wonderful land. She tried to embody all these emotions in the emblem itself. For the first time, the emblem appeared on the label of branded products in the spring 1976 collection.

Font

The typeface featured on the Patagonia logo looks exactly like Belwe Bold. The serif typeface was designed by Georg Belwe of the ITC type foundry.

Color of Patagonia logo

In addition to black and white, the emblem also comprises several shades of blue, and a soft shade of orange. This combination represents the colors of the Patagonian sky when the sun is not far from the horizon.

Color

The first emblem was colorful and memorable. It was a rectangular plaque with the outline of the Fitz Roy outfit in black with a white border. Above this is the sky, painted with blue, purple and orange stripes. On a black background is the brand name “ratagonia”, below the right is the phrase “There is every step of the way.”

This version is still relevant to this day. In 2011, as new types of products were added, two additional logos were developed:

  1. One in black and white (the profile of the mountain is black, the sky is white), on a black background there is a white inscription “ratagonia” in an ordinary font, below it in capital letters: the word PROVISIONS.
  2. The second is done in white and blue (the background is white, the profile of the mountains and the inscription is blue). Under the word “Patagonia”, the phrase “On Thames Street” (the name of the hotel chain where the climbers stay).

Conclusion: Patagonia logo

The sportswear brand Patagonia is one of a kind, as it is the initiator of the so-called circular economy. The history of the company, as well as its logo, is very interesting and instructive and is a classic example of how a hobby of one person can create a new direction of world importance.

The official date of creation of the Patagonia company is 1973. Its founder is the mountaineer Yvon Shuinar from the United States. Initially, he was engaged in the production of climbing equipment, but in 1970, from a trip to Austria, he brought home various sports equipment that his friends and colleagues really liked. 

And then Yvonne decided to move on to the production of expensive and very high quality clothing made from natural materials intended for tourism and mountaineering. The founder chose the name of his eco-friendly company in honor of his favorite mountains in South America.

Today, the brand is the largest giant in its industry, the company was one of the first to master thermal underwear production, and it also started using new materials and bright colors in sportswear. Patagonia has its own philosophy, which is expressed in every detail of products and unique types of service.

The Patagonia logo is fully consistent with the name: it shows a profile of the Cerro Fitz Roy mountains (Fitzroy Massif) located above the city of El Schalten. The brand has undergone minor changes over the years of the company’s existence, but the idea has remained original and recognizable.

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