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Effective Strategies for Packing and Distributing Frozen Foods

Effective Strategies for Packing and Distributing Frozen Foods

Bringing new food products to market is more complex than most people outside the industry realize, and that can make for a steep learning curve for new companies.

It can even challenge established brands when they attempt to widen their offerings into new types of food, but understanding how to package your goods well is a huge step toward success.

Best Ways To Package Frozen Foods

Launching new frozen foods requires you to balance a number of priorities. Frozen food packaging has all the same goals as shelf-stable packaging when it comes to branding, communication, and maintaining freshness while taking on its own unique challenges.

Freezing helps maintain freshness in many ways, but frozen foods can develop freezer burn, which makes them taste stale and sometimes even dries them out. Effective packaging for frozen foods should be resealable when packaging multi-portion sizes so that customers do not have to worry about freezer burn. It should also provide a strong seal against air getting in, which not all plastic packaging does.

Mylar has become popular because it is tough, so it resists damage in transit. It provides an airtight seal so powerful that it often traps scent inside at room temperature. That makes it very effective for long-term storage in a deep freezer because it locks out freezer burn for longer. That means you can be sure it is still fresh even after warehousing and cross-country shipping. Including a degassing valve in your design can help eliminate air inside the package, too, and that makes it easier to keep your food fresh longer, even after it is opened for the first time.

How To Distribute Frozen Foods Effectively?

Your ultimate goal needs to be a packaging solution that allows you to trust your distribution chain to handle the product and shelve it at its final destination. That means building it tough and keeping the food fresh. It also means communicating your brand identity and required nutritional information, as well as providing stores with space-efficient options for storage and display.

Communication is important because it not only makes an appeal to new consumers who are shopping on instinct as they peruse the shelves, but also because it makes your product easily identifiable to established customers who are trying to find it again.

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The more printable area and the wider your options for color reproduction, the easier it is to hit those goals while still making room for information about food preparation, nutrition, and your ingredients. In many ways, your frozen foods face the same challenges that lead coffee companies to embrace custom coffee bags with many of the same features.

Flexible Mylar Packaging for Frozen Foods

Mylar packaging hits all of those goals for marketing and communication in addition to the ones that govern freshness and transportation while providing you with packaging solutions that can be displayed in multiple ways. It also brings one more benefit, which is that it is easily recyclable, making it one of the most eco-friendly options for frozen food companies.

That can help with brand appeal, especially for all-natural foods whose audience is often attuned to environmental issues. Check out your options for mylar frozen food packaging today.