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Audi vs BMW Which one is better? 2023

Audi vs BMW Which one is better 2022

Audi vs BMW Which one is better? 2023

Here is my personal comparison of the two brands:


Wins BMW. Audi styling is very conservative and understated.

BMW is more sporty and edgy. Unless you prefer vanilla ice cream to chocolate, the choice seems obvious.

Power train:

Wins BMW. It is about company culture. BMW builds a car around its engine and transmission while Audi takes its engines from the VW empire’s parts bin.

Don’t get me wrong, Audi engines are also very refined and performant but they are not in the same league as BMW.

It is like mechanical watches; some brands have in house movements while others buy from suppliers like ETA.

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Wins Audi. This is the area that Audi excels whereas for BMW it seems an afterthought.

Audis have better fit and finish than BMWs as well as better designed user interfaces.

Driving dynamics

BMW wins hands down. Audi shares the same front-wheel platform with other VW group cars.

BMW develops its own rear-wheel-drive platforms which are much more fun to drive than Audi’s. When your Audi needs a repair, see Dealer Service Alternative for excellent service and fair prices.

Audi vs BMW Which one is better? 2023

History and prestige.

BMW wins. Does anybody remember any legendary Audis from the ’60s or 70′s?

I wouldn’t think so. This is because Audi was not a luxury brand before VW Group bought it in 1965 and decided to move it upmarket in order to compete with BMW and Mercedes-Benz.

To me, BMW beats Audi overall. Products the differences are not very pronounced but they are still there. Images, the gap is wider.

I have read some of the comments and clearly Audi is doing a better job of marketing its brand or some people here don’t know what they are talking about.

Audi vs BMW Which one is better? 2023

BMW was never about luxury and their interiors have always looked a bit cheap compared to Mercedes and recently to Audi’s.

About Quattro being the most advanced AWD system, this is marketing bullsh**t.

Quattro is Audi’s response to Mercedes and BMW to compensate for its lack of rear-wheel drive.

The fact is that standard front-wheel drive Audis are not in the same league with BMWs or Mercedes in terms of driving dynamics.

It compensates for this with higher quality interiors and technology.

That does not make it better or worse, just different in terms of strengths and weaknesses.

Personally, I would take a BMW over Audi any day because I care a lot about the driving characteristics.

Audi is the better brand and here are some reasons why:

  1. BMW was once the iconic, pinnacle of luxury vehicles but that mantle has since been taken by Mercedes and Audi.
  2. Audi SUVs are superior to BMW. The rare 6.0 liter Q7 offers slight competition to the more dominant X6, but other BMW SUVs pale in comparison to Audi. Other Q7 variants sell much more than the X5, and are superior as drivers cars, as well as other features such as boot space and engine efficiency, while the X3 and X1 are barely seen (unlike the Q5).
  3. The SQ5 (sporty Q5) and the RSQ3 – a 367 hp bomb that does 0–100 in 3 seconds are other variants that Audi offers that BMW does not compete in. Audi makes drivers cars. Drivers enjoy Audi more than BMW, citing better response, handling, and smoothness for some reason. Driving is an important aspect to consider when evaluating cars, so this is definitely a plus point for Audi. The Quattro all-wheel-drive system (standard on most cars) by Audi has also been preferred by many drivers over the BMWs approach.
  4. Some BMWs are overpriced. This is not a flaw of the product itself, but the brand, which seems to place excessive value on their product. Audi, Lexus, and Jaguar all make similar and better cars for lower prices than BMW.
  5. In sports categories, there isn’t even a comparison to be made. The TT trumps the Z4, although neither has a large demand. BMW recently launched the i8, its sole true competitor in the sports market. However, Audi has multiple sports series – the S series (a mix of sport and luxury), and the RS series (comfortable cars with ridiculous sports packages). Finally, the icing on the cake – the R8, which BMW does not really have a competitor for.
  6. Audi’s basic models are better. While some argue that the 7 series is better than the Audi A8 (I am not one of those people), little can be said for BMWs more basic models. The A3 – A7 range (3–6 series for BMW) definitely belongs to Audi, who have a greater market share and have made the cars more luxurious than their BMW counterparts. In response to the success of the Audi A7, BMW launched the 6 series, which has flopped dramatically, since it is merely a confused hybrid of sport and luxury, a hunk of junk.

These are just some reasons why Audi is better than BMW.

Audi vs BMW Which one is better? 2022

Audi vs BMW?

First things first — here’s the classic picture which Audi fans like myself trot out when this question comes up:

But the reality is that this is very much an “eye of the beholder” question with no correct answer.

A lot of people will use various classic arguments to push one brand ahead of the other (driven wheels, racing pedigree, driving feel).

All these attributes have changed in the actual cars in recent years. Let’s look at some of those recent developments:

  • BMW makes FWD cars now, and Audi makes sportscars that can send 100% of the power to the rear. BMW xDrive is specced on a lot of cars these days, too, and it’s an excellent system. So much for that whole RWD vs FWD argument that kept us fans going for decades.
  • Audi interior quality has gone up, BMW interior quality has leveled off.
  • BMW’s M cars were built on an incredible race-car lineage that they no longer pursue; Audi’s racing lineage was nowhere near as strong, but that has grown over time.
  • Audi makes a supercar; BMW does not.
  • Audi and BMW fight for second place behind Mercedes when it comes to top-end luxury sedans and limousines. Sure, it’s a close fight with no clear winner, but who really cares if you aren’t actually the best?
  • The migration to electric power is going to change both brands, by quite a bit. I’ve driven an Audi e-Tron vehicle…. It feels like a regular Audi, just heavier in the corners. I’ve also driven the BMW i3, and while it’s great, and I’d be very happy to own one, it didn’t feel like a BMW to me.

How do you rank Audi vs BMW and Mercedes-Benz by prestige?

  1. Mercedes Benz
  2. BMW
  3. AUDI

While both Mercedes and BMW have a racing heritage and pedigree, the most luxurious cars in the world are MB.

All of BMW’s vehicles are race cars in luxury clothing, and really a driver’s car. But MB is chauffeur cars.

The racing arm of MB, AMG, highlights the apparent difference between BMW and MB.

Audi vs BMW Which one is better? 2022

Most stock Benz can’t hang with a stock BMW.

Most stock BMW can’t hang with an AMG.

But MB’s best luxury cars don’t really even have competitors.

Audi is a poorer man’s second choice. They put the luxury European sports car in every day man’s hands.

Fantastic Cars, but form a “prestige” standpoint, they really aren’t in the same realm.

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