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Top 10 Brands of Makeup in USA 2023

Top 10 Brands of Makeup in USA 2022

Top 10 Brands of Makeup in USA 2023

A lot of makeup brands are on board producing various categories of cheap cosmetics. There is a wide range in which different cosmetics fall. Presently a huge ratio of the world’s budget falls on the expenditure on cosmetics brands and makeup items of various kinds.

This ever-increasing annual expenditure at the global level on these items has led to an initiative of producing less costly cosmetics. However, it doesn’t mean that the quality of these cosmetics is compromised.

Although cheap, these cosmetics are still manufactured with great care and precision so that they do not harm the skin. Some of the world’s largest cosmetics companies are actively involved in the production and marketing of these cosmetics.

It has been determined that the worldwide annual expenditure on Makeup brands, which is currently $ 29 billion, can be reduced to a great extent by using these inexpensive cosmetics.

Has it happened to you that you are looking for a makeup or beauty product and don’t know which one to decide on? Do not worry; it does not happen only to you, and it is increasingly difficult to identify the best makeup brands. New makeup brands and different product lines are added every year, so choosing becomes much more difficult. Today we can find practically everything -with different textures, formulas, and colors- where each brand has a distinctive stamp.

There are already several celebrities who have launched their product lines or who have made collaborations with some well-known brands in Chile. For example, MAC Cosmetics has just launched an eye product line with Denise Rosenthal. For the same reason, here we help you put together a pack of basic products, which everyone should have, and we show you which are the best cosmetic brands.

Part of the care of your skin

The first thing is to take care of your skin and choose good products. You should advise yourself to choose a good cream for you, whether for day or night, and if you have to correct some spots or scars.

It is important that the cream or creams you choose for your daily skincare meet your skin’s needs (normal, dry, oily, or mixed), that it is light, and above all, that it does not cause irritation.

Why is it so important to know what type of skin you have? Here are some differences:

Normal Skin: It is usually characterized by having a uniform tone, where the pores are not very visible. There is a slight sheen in the areas.

Dry Skin: It has a clear tendency to dry and have closed pores. People who have this type of skin should worry about keeping it hydrated with a good diet, water, and care products.

Oily Skin: Those with this skin type have problems with blackheads and pimples, especially on the forehead, nose, and chin.

Combination skin: A combination skin is divided into two areas, one that tends to be oily and the other dry, so it must treat differently.

Follow with foundation and powder.

Another product that cannot be missing in any cosmetic bag is the makeup base. This choice is usually a huge headache, especially when you change brands for the first time. Much more now that the different brands have increased their range of available tones.

For this reason, the main recommendation is to choose the tone that is most similar to your natural skin color and, above all, try it on your skin. Before, it was said that you should try the colour on your hands, but no, you should do it directly on the face where you will use it. For example, you can try three similar shades on your skin, and the one that best incorporates it should choose.

After the base, we recommend using compact powder to nuance the colour and blush for your cheeks.

Use concealer and highlighter.

Another great ally in your beauty routine is the concealer. It will allow you to hide or improve the state of your dark circles, but it will also help you reduce the imperfections that we all have on our skin, such as spots or marks.

How to use it? Concealers are often used after moisturizer. You must apply the concealer in the area or areas you want to correct, you must blend it gently and then apply the base so that a more uniform tone is seen. In the case of dark circles, you can use it after applying the makeup base.

We also advise you to consider the illuminator, which will help you give a few small touches of light to your face. Try using it on your tear ducts, at the top of your eye, or above your cheekbones.

highlight your eyes

Also, you can not miss makeup for your eyes. That’s right, include mascara or mascara and eyeliner in your makeup set. If you want to highlight the look, you can incorporate a set of shadows of neutral colours, such as earth colours and beige.

don’t forget the lips

As a final touch to any makeup, you should add lip gloss. It can be in shades of pink, more natural, or more vibrant ones like fuchsia or red.

Includes accessories: Brushes and brushes

You can not forget to have some brushes and brushes to be able to spread and blur the makeup will make the makeup process much easier.

Consider cleansing products for your face.

Finally, you cannot forget something very important: cleanse your skin every day after a day with makeup. Therefore, you should have some cream, oil or wet wipe in your cosmetic bag to facilitate this work.

Now that you know what products you need, we will tell you which are the best makeup brands of the moment.

Top 10 Brands of Makeup in USA 2022

Among the various cosmetics companies, L’Oréal is the biggest and the biggest brand involved in the production of cosmetics. There is a wide range covering all categories of Makeup brands.

These two broad categories are cheap and expensive cosmetics. The most famous and largest company is L’Oréal, known for its production of Makeup brands.

It was founded in 1909 by Eugene Schueller. It was essentially a company intended to produce and develop expertise in hair coloring.

[amazon bestseller=”Brands of Makeup” item=”5″ template=”table”]

Each market is developed and established according to the demands and needs of the community around it.

This is why the market for cheap makeup brand users was first developed in the United States in the 1910s by three well-known major makeup brands namely Elizabeth Arden, Helena Rubinstein, and Max Factor.


You will feel as glamorous and sophisticated as Coco herself while wearing CHANEL makeup. The brand’s luxury beauty products are just as chic and stylish as the clothes they create. While a single lipstick can set you back around AU $ 50, the quality of this line of cosmetics is well worth the extra cost.

Chanel is a French fashion house that focuses on women’s haute couture and ready-to-wear, luxury goods, and accessories.

The company is owned by Alain Wertheimer and Gérard Wertheimer, the grandsons of Pierre Wertheimer, who was one of the first business partners of the dressmaker Coco Chanel.

Here are some famous items:

  1. Handbags
  2. Fragrance
  3. Makeup
  4. Shoes
  5. Fashion
  6. Spring-Summer 2022
makeup brands
Top 10 Brands of Makeup in USA 2022

2. Estee Lauder

Estee Lauder has been showcasing the beauty of women since 1946 and is now one of the world’s most renowned cosmetics companies. The brand’s products, which encompass makeup, skincare, and perfumes, are innovative, technologically advanced, and effective.

Estee Lauder is without a doubt of the most well-known luxury skincare and makeup brands on the market and has been a huge influence in the industry as a whole. Products like the Estee Lauder Advanced Night Micro Cleansing Foam have to lead the way for soft, gentle, barely there.

Is Lancome or Estee Lauder better for skin care? Both Estee Lauder and Lancome have excellent skin care lines. … Lancome is typically preferred by people with more sensitive skin since it is less likely to dry the skin out, whereas Estee Lauder’s products are typically more popular with those who have oily skin.

Key points to remember. Estee Lauder was founded in 1946 and continues to be a leading beauty and skincare company. Estee Lauder has a large portfolio of luxury and affordable brands and a variety of companies and subsidiaries.

Best Sellers Face
Top 10 Brands of Makeup in USA 2022

3 Dior

Creativity, luxury, and excellence are words associated with Dior and its range of cosmetics. If you haven’t tried any of the brand’s products, be sure to do so immediately. Dior Addict lipstick is a signature product of the brand and a great place to start.

However, the line belongs to the perfumes and cosmetics portfolio of the world’s largest luxury group, the LVMH Group. Nevertheless, both Christian Dior SE and LVMH are headed by chairman Bernard Arnault, and Christian Dior SE is the major shareholder of LVMH.

The Dior Diorskin Forever 24H Foundation Is the Best Foundation I’ve Ever Used. Dior pays and allows its products to be tested on animals when required by law.

Dior sells its products in stores in mainland China where animal testing is mandatory for all imported cosmetics. Dior is also owned by LVMH, a parent company that is also not cruelty-free.

The waterproof formula of the Dior Backstage Face & Body foundation creates an invisible mesh on the skin and resists extreme conditions: workout sessions, water, extreme temperatures, and humid environments. It even resists the bright lights both backstage and above the catwalk.

Best Sellers Face
Top 10 Brands of Makeup in USA 2022

4. L’Oreal

I’ve used L’Oreal in the past, tried other cosmetics, and recently went back to L’Oreal. Their old commercial was “Loreal because I’m worth it.”

The French company offers women everywhere luxury and superior quality cosmetics at affordable prices. It is one of the best drugstore makeup products for the price.

When it comes to beauty, L’Oreal is a global leader. The French company offers women everywhere luxury and superior quality cosmetics at affordable prices.

Whether you need foundation, eyeliner, lipstick, or any other makeup product, you’ll never be disappointed with L’Oreal. We are proud that more than 2/3 of products sold in the U.S. are manufactured in the U.S.

Generating more than $7 billion in sales annually, L’Oréal USA is committed to growth through sustainable innovation, driven by the company’s Sharing Beauty With All program for sustainable development across the Group’s value.

Best Sellers Face
Top 10 Brands of Makeup in USA 2022

5. Lancome

Avant-garde science and beauty become one at the legendary makeup brand, Lancome. Created by Armand Petitjean in 1935, the label has been delivering French elegance around the world for over 80 years.

Their fragrances are divine, their makeup, in general, is wonderful, their mascara is great, and their eye shadows are really something special.

So if skincare is what you spend on, it might be worth looking elsewhere. But if eye makeup is your thing, Lancome is definitely worth the splurge.

In fact, L’Oréal owns Lancôme, and the two brands have a lot of crossovers when it comes to formula, design, and packaging.

Here are some Makeup Brands examples:

  1. Foundation: Choose from 185 shades of foundation including, liquid
  2. Lipstick: Treat yourself to luxury lipsticks, lip gloss, and lipstick sets
  3. Eyes: Eyeshadows – Mascara – Eyeliners And Pencils – Eyeshadow Palette.
  4. Face: Foundation – Blushes & Bronzers – Concealer – Powder – Primer
  5. Lips And Nail: Find a large selection of lip colors for any look and occasion.
makeup brands
Top 10 Brands of Makeup in USA 2022

Lancome can definitely be worth the Money depending on what you value. In a category where some department store lines are extremely pricy, Lancome is a good quality product that offers good results with a mid-line price point.

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Top 10 Brands of Makeup in USA 2022

However, a merger of all these companies took place prior to WWII and these companies merged into one company called Revlon.

This merger took place just before WWII and another company merged with Revlon after WWII. The brand name of this company was Estée Lauder.

With the expansion of the cosmetic industry and exposure to people, beauty products are now widely available on various platforms in the open market.

In addition to this, some the inexpensive cosmetic brands are also available for sale in dedicated online retail stores. Some of the most renowned and established outlets have also established their malls online.

Some other forms of these sellers can take the form of established outlets and department stores. In fact, a shift has been observed in the normal business trend and people have turned to online shopping.

Top 10 Brands of Makeup in USA 2022

6. Clarins

If you are into luxury skincare, you have probably heard of Clarins. This top European luxury skincare brand started its journey in France in 1954.

It is a brand that always tries to understand women’s needs and develops safe, naturally-obtained, highly-effective skincare products.

Amongst the many reasons to get to know Clarins as a makeup brand is the brand’s values and passion.

While other businesses are sometimes just in the industry to make money, Clarins cares about delivering premium beauty to women everywhere.

Clarins Group, trading as Clarins, is French luxury skincare, cosmetics, and perfume company, which manufactures and sells products, usually through high-end department store counters and selected pharmacies.

Top 10 Brands of Makeup in USA 2022

7 Maybelline New York

Maybelline, which started as a small, family-owned business, is now the top cosmetics company in America. The brand continuously delivers scientifically-advanced products in the latest trend-setting shades.

Maybelline products are made in the USA. Simple products are perfect for people with sensitive skin. The pigment-rich formula is oil-free, lasts all day, and glides easily onto skin, which is why it took home 2018 Best of Beauty Award for the best full-coverage foundation.

  1. Foundation Makeup: Discover a range of mousse, stick, & liquid foundation makeup for women.
  2. Face Makeup: Face Makeup Products for Flawless, Even-Toned Skin
  3. Lipsticks: Discover Maybelline Lipsticks.
  4. New 2021 Makeup Products: New 2021 makeup collection and cosmetics, featuring makeup.
  5. Eye Makeup: Eye Makeup, Brow, Eye Liner, Eye Shadow & Mascara
  6. Makeup gift sets & makeup kits: Browse Maybelline’s lip, face, and eye makeup kits.
makeup brands
Top 10 Brands of Makeup in USA 2022

8. Guerlain

Guerlain is one of beauty culture’s most established brands; daring and innovative, yet timeless and classic, they’ve been around since 1828 (that’s almost 2 centuries!!).

So it’s safe to say that they’ve perfected their makeup blends and skincare products, which means, we have the luxury of walking into any Guerlain.

Since its creation in 1828, Guerlain has been exploring, innovating, and enhancing. Whether it’s makeup, skincare, or fragrance, this Parisien brand offers some of the best beauty products on the market.

The Perfume Brand: Guerlain Guerlain is the oldest perfume house in France and, dare I say, the greatest perfume house in the world. … Guerlain is therefore an incredibly powerful, storied brand in the very competitive – but very lucrative – the world of perfume.

9. MAC

On the other hand, high-end products, like MAC or Bobbi Brown, often have premium formulations, higher quality ingredients, and more pigment, and include more costly technologies in the creation of those products.

Ali-Hope says high-end makeup brands regularly utilize “advanced chemistry for both liquids and dry powders.” Since its creation in 1984, MAC has been known as a global makeup artistry leader and the ultimate color authority.

Best Sellers Face
Top 10 Brands of Makeup in USA 2022

Creativity, trendsetting, and diversity are all at the root of this business, which is famous for its impressive collections and collaborations.

MAC is not a new word for makeup brand lovers. One of the leading cosmetic brands worldwide, the acronym MAC stands for Makeup Artist Cosmetics. It is a hot favorite among professional makeup artists, leading models, and actresses.


NARS was created with the intention of empowering women to experiment and have fun with makeup brands. Today, the brand still maintains this mission and prides itself on teaching ladies how to enhance their natural beauty and individual characteristics.

Nars. Founded by make-up artist and photographer François Nars, Nars has become a favorite among those looking for the perfect mix of cool and classic.

The brand always seems to be one step ahead with its innovative way of thinking, no wonder its products, like Orgasm blush, have become cult classics.

  • Foundation: Shop the official collection of NARS foundation makeup
  • Best Sellers Face: Visit the Official NARS Store for NARS’ Face Makeup including
  • Lips: Explore the Official NARS Store for NARS’ Lip Makeup Products

Nars Cosmetics was founded in 1994 by namesake French makeup artist and photographer Francois Nars. Housed in unmistakable, matte black, rubber packaging, the line is known for its luminous finishes and bold, long-lasting pigments.


Although most brands produce cheap and quality products, it has become possible to evade FDA rules and regulations.

In short, it is the organization that can rightly keep an eye on the quality of inexpensive cosmetic products. Usually, the most suspicious thing added to cosmetics and dyes is color, and most of the time its quality is questionable.

In response to this, most industries, including cosmetics companies, have also lobbied the FDA. The only thing required by this investigative agency is that no injuries should be reported due to the use of these products.

The number of customers and users of these cosmetics has increased over time. This is because, in addition to the use of cosmetics and makeup for women, there is a growing trend for men to use cosmetics. This further increased the demand in the cosmetics market.

What is the number 1 makeup brand? The answer: Maybelline New York. Ever since 2017, the brand has ranked highest among both drugstore and prestige color cosmetics brands.

Quick recap:

Cheap cosmetics

The online facility of buying and learning makeup has revolutionized the whole makeup brands industry. In this way, people become more and more aware of the ways to care for their skin and hair.

Top 10 Brands of Makeup in USA 2022

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