How to Increase Conversion Rates on Your eCommerce Store 2023
If you want to know how to grow your eCommerce stores sales the key is increasing your conversion rate. To run a successful eCommerce business the first and foremost essential step is to generate traffic to your website. From here on you can convert them into potential buyers and earn money. In this article, we will give ten tips to improve your eCommerce conversion rate. Whatever your store sells and whichever platform you use this is the place for a successful increase in your eCommerce conversion rate.
Importance of eCommerce Conversion Rate
It can be very tempting when you are building your eCommerce business to focus purely on driving more traffic to it. For example, if you want to double sales from where you are now, and you are getting a thousand visits to your eCommerce store per day. You can increase that number to 2000 by driving paid traffic or increasing your organic visibility but you could also focus on improving your conversion rate.
This is going to generate more sales without even generating more traffic which is good news because driving traffic usually takes more time and or money. Improving your conversion rate also means that any ads you are running are more productive and more profitable for you.
Reasons for Failing to Covert
One of the main steps towards success is to know your problems. If correctly identified, you can take the necessary required actions and convert your failure into a success. There may be various reasons which fail to convert.
It may either be because of lack of a defined customer persona, website taking longer time in loading, un-related ads, poor image quality, pages not optimized for cellphone, and a bad first impression. Such problems need to be fixed for improving the conversion rates.
Important Things to keep in mind
Two main things need to be placed for improving the conversion rates. The first is setting up a conversion tracking system. It is important to know that your conversions are being tracked properly through analytics.
That will help in measuring the performance of any changes that are made. The second is, having heat mapping software. It will let you know what people are doing on your website and you can keep track accordingly.
Tips to increase eCommerce stores conversion rate
Following are some of the tips which will help in increasing the conversion rate.
- Speed Optimization
Slow loading sites can be devastating for your conversion rate. When you are building an eCommerce store, you don’t always have full control over every single aspect that’s adding to slow loads time, but you have got to do what you can with what you have got. There are various tools available in the market that analyze the speed. Page speed insights from google is a great tool and it shows how you stack up against core web vitals.
Choose the best hosting
Choosing a hosting is one of the most important things for a smooth e-commerce business. You should always choose a manage vps hosting by a trusted and most recommended hosting provider. So that you could have an un-interrupted e-commerce business.
- Improve Product quality
This is more important for some products than other products, for example, if you are selling bubble wraps then people don’t need to see this in augmented reality or super 4K resolution but if you are selling something that people in a store would pick up and examine, we need to be able to replicate that experience as much as we can on the website.
One of the best examples is Apple’s website where product photography is at the peak of professionalism. It is a fact that the lack of detailed product photography is a conversion blocker.
- Add a Clear positioning statement
Always add a clear explanation and statement regarding what the store is all about.
- Add a benefit bar
It is the name given to a group of benefits just below the menu, for example, the price match promise, free delivery, rated excellent, etc. It is like giving an extra reason to the customer to buy from your store rather than someone else’s.
Make a good first impression
As it is said that the first impression is the last, therefore, in eCommerce there is a short window of time to make a good first impression. Important things like loading time, easy to update, detailed photography, and easy to navigate need a pivotal role in creating a good impression and needs to be properly addressed.
- Go Full width-Homepage-Product Category Pages
It is to consider your product category layouts and showing people as many products as possible.
- Add Product Video
Where you can, video is a great way to enhance someone’s experience of a product before they buy.
- Checkout process
It is important to speed up the checkout process and make the layout of the cart in a way to attract the user attention, Give all the necessary details so that the buyer get a clear idea of what he is buying, how much he is spending on it and other details like quantity, etc.
Customer Reviews
Encourage customers to write product reviews as it will help the new viewer in getting an idea of a product from another user. It will help in developing trust and goodwill. If your store doesn’t have a lot of reviews you need to build that credibility. Reading reviews remove the uncertainty from the potential buyer’s mind.
- Contact/Feedback
If you want to increase your conversion rate, giving customers a way to contact should they have any questions is a great way to achieve the goal. Therefore, add your phone number or email to the top of the page for customers to reach you.
- Product Description
Product descriptions need to be detailed and specific. It should have enough details to answer any possible query that the customer might have in mind about the product.
- Use an email opt-in offer
You want to capture the email addresses of people who haven’t bought from you. In this way, you can incentivize people with discount codes and promotions to increase the conversion rate.
The importance of an increase in conversation rate cannot be ruled out as it is the basis of success. The above-mentioned are some of the tips which will help you in increasing the conversion rate.
How to Increase Conversion Rates on Your eCommerce Store 2022