Top 6 Reasons to Transcribe Your Video to Text 2022
Video marketing is extremely gaining its popularity nowadays. Creating and spreading video content online is not only time and effort-consuming but also very rewarding. Needless to say, the competition is very high nowadays, and you can be successful only when your content is valuable and in high demand.
To enjoy the best engagement from your audience, you might need to turn your video to text. The truth is good videos do not mean high visibility for them yet. Your audience must find you somehow before watching the videos. A good and reputable YouTube transcription service would help you a lot.
Audio to text transcription has a number of perks, and you should learn about them right now. YouTube contains more than 4 million hours of video, so yours should really stand out from the crowd. Even though more and more users become lazier now and do not want to read but watch videos instead, the lion’s share of them still prefers to see a video transcription.
[amazon bestseller=”Video to Text” item=”5″ template=”table”]
Boost your target audience
You might be surprised that not only some people prefer reading instead of listening or viewing a video, but there are also multiple people with hearing disabilities all over the world. In the United States alone, their number reaches 35 million. It means that a vast number of the population depends on video or audio transcription, and if you do not provide it, you lose your potential customers.
Thanks to transcriptions, you can reach more audiences, and this is always the goal. Not only those who can listen to or watch your videos can engage with you and your content, but those who cannot do it due to their physical peculiarities will become your devoted followers. This way, you show that everyone is important to you. When you care about the audience’s needs, you have more people coming to you and appreciating that,
Increase your discoverability
Your users do not only need to view your content, but they must find it first somehow. There is no need to explain that people search for the necessary content on the web by typing their inquiries. A video to text transcription helps Google index your content. Of course, you can always use the tags, meta title, and meta description, but they are just a small part of what your video needs to be found by users.
People want to see the text and read what your podcast or video is about before starting to watch it. When there is no transcript, the chances that they will not open your video at all are much higher. Transcripts are about the conversation because people do not use keywords when talking; they think, speak, and write in sentences.
Google is not much different from people and wants the same from you. If your video or podcast has a good text description (with the necessary keywords inserted naturally, of course), you boost its discoverability and visibility.
Drive traffic to your website, blog, or channel
Having videos alone will never increase your traffic and won’t bring more users to your website. Your content must be widespread across the web. To bring more traffic, you are not obliged to create more content. All you need is to use transcription services.
When converting your video into text, you save your time and get more content without creating it. You also open new channels and opportunities. The same transcript can be used as a blog post, for example, or split into different posts for your social media accounts. By spreading your content like this, you simply drive more traffic to your website eventually.
Having your content shared by different users is a must. This is how you reach your core purpose — get more users. The more people see your content, the more they share it. Shareability is quite important. People are not likely to share content that doesn’t have transcripts. They might even misquote your content when not seeing proper text transcriptions.
Your content should go beyond its platform. Therefore, do a proper job and let people not only find your videos quickly but share them with one another. Social engagements are crucial for you, so don’t skip them.
Save money for your SEO
So promotion is not only time-consuming but also a cost-consuming process. You should invest a lot and even hire a whole team of professionals to boost your content’s rankings. You can avoid big expenses by having a reliable transcription.
Since transcribed content increases your visibility, discoverability, shareability and boosts traffic on your website, it doesn’t require additional expenses for SEO improvements. All you should do is include the most relevant keywords in your transcription text, so Google could index it, and people could see your videos when searching for relevant information.
Is it necessary to explain that all this increases your Google rankings and what it means for your content? It means that when people search for specific content related to yours, your website, blog, podcast, etc., appears in the top 10 positions. Isn’t that a total success?
Reach the global market
When having a good transcription, you get the opportunity to translate it into different languages and promote your product on the global market. This will give you 10 times more users and traffic.
The truth is non-native speakers who might be coming to the United States or just search for relative content online will not be able to find, watch, or listen to your videos if they are not translated into their languages. Even foreign students in the USA constantly search for webinars, video lessons, and other materials online.
Eight out of ten top countries with the most active YouTube users are non-native English speakers. It means that thinking of creating subtitles for your videos in other languages would be very efficient for the success of your channel or website. Think of transcribing your content and getting it translated into other languages to engage with more potential buyers, users, listeners, or audiences.
It is no secret that one way to attract more public to the offer of services is through videos. Adding videos to web pages and company pages is an effective way to drive awareness and increase sales. That said, it’s best to take this marketing strategy one step further – add subtitles to the video itself. Adding subtitles to your video is a great way to increase coverage. However, adding subtitles to web videos requires transcription. It is essential to transcribe a video before uploading it to various platforms.
The good news is that there are many options available to people regarding video transcription. But you have to learn how to transcribe videos the right way. Transcribing the right way is the only way to guarantee success in driving sales and coverage. Before discussing the available options, this article will briefly discuss the importance of video transcription.
Importance of video transcription
When a video is transcribed, the result can be presented in two different ways. It is offered as subtitles added to the videos or as transcribed text on the web page. Both forms are beneficial and help you give more coverage to the content. Here are some percentage figures that help show the importance of video transcription.
- Videos with subtitles or transcripts on web pages increase the chances of viewing by 40%.
- There is a 7.32% increase in views of videos with subtitles on YouTube compared to videos without subtitles.
- There is also a 6.68% increase in the probability of finding videos with subtitles in SEO searches.
These three simple facts demonstrate how important it is for companies and businesses to transcribe a video before uploading it to the web for marketing purposes.
How to transcribe to video
Several ways are available to clients, individuals, or businesses looking to build and increase productivity through video transcription. These are some of those ways.
- »DIY» method – do it yourself.
It is perhaps the first step available to a person when transcribing a video. All it takes is learning transcription basics, including the dos and don’ts. Once the basic knowledge is acquired, one can decide to transcribe manually by oneself. Self-transcription is common for videos that contain sensitive information. The content creator prefers to do the transcription personally to protect this information. However, the problem with this option is that it is exhausting and time-consuming. For someone who is not professional, it can take days. It is counterproductive when urgent transcripts are needed. Not being a transcription expert can affect transcription quality. The option is not the best for video transcription.
Mobile Transcription Apps
Smartphone app stores offer another way to transcribe your videos. There are several applications in these stores that can transcribe videos. These applications are available in different formats; some are free, while others charge based on words or provide a monthly subscription option. The quality of the transcript usually depends on the video’s sound quality. It is one of the main of using mobile applications. Also, they only work best with videos of a few minutes. They may not be the best option for long videos.
Transcription on your computer
An improvement of the smartphone applications is the free applications for desktops or PC. Some of these applications can be downloaded and used without an Internet connection. Others require an Internet connection. Desktop apps have a higher quality and accuracy rate compared to mobile apps. However, these apps don’t give you much control over the transcription process. It is still necessary to correct the errors made by the applications.
Automatic YouTube subtitling
This option is available, especially for those who upload content to YouTube. The platform offers an alternative to help content creators add subtitles to their videos. It is automatic and fast since it only takes a few minutes. However, the accuracy of the transcript largely depends on the quality of the video. Accuracy ranges from 50% to 80%. Background noise, accents, and many other factors can affect the quality and accuracy of your transcription. This option provides a satisfactory result for videos created in a controlled environment. But for videos with noisy backgrounds or inadequately captured sounds.
5. Google CloudSpeech
Cloud Speech API is an interface provided by Google for video transcription services. It is pretty sophisticated and can guarantee a higher accuracy percentage than the other options mentioned above. It can recognize dozens of languages and complex words. The interface also has many features that make transcription less stressful for individuals or businesses. It is not a surprise that this Google feature is not free. The cost is based on the number of words, the quality of the video, and many other factors.
6. Online web pages
The most efficient way to transcribe a video is through web applications that offer video transcription services. Several video transcription services are available for individuals and businesses that need to transcribe a video for professional use. It is the safest option to transcribe a video correctly—however, a video transcription service must-have essential features to provide quality transcripts with the best services.
These are the features:
- Multiple Transcription Offers
- Multiple languages
- speech recognition
A quality website that offers quality transcription services with the above features is Amberscript.
Amberscript Video Transcript
Amberscript is an online transcription service that uses AI speech recognition software to provide clients with the best transcription technology. Our goal is to facilitate communication for everyone involved. We use technology and science to break the gap that exists due to the differences and dynamics in language.
These incredible features make us one of the best video transcription services.
- Multiple transcription offers
At Amberscript, we offer clients two different video transcription services, depending on their preferences. In this way, clients can adapt the services to their needs and circumstances. Are:
- Automatic Transcription
- This service option uses our automatic text generator to provide text for your video. The process is straightforward. Speech recognition software detects the language and immediately begins the transcription process. The entire process is automatic, and a sketch is provided for you to review.
- Manual transcription
- This option uses our automatic text generator and the services of our experts. When the text is automatically generated, it is reviewed by our experts. Our experts check the text for errors and make corrections. They can also help you customize different parts of the transcript.
These options allow customers to be flexible in their choice of service.
- Multiple languages
Our transcription services are available in multiple languages. Using the automatic transcription option, you can transcribe a video in up to 30 major languages . Also, there are experts in more than 15 significant languages for the manual transcription option.
- Alignment and format of subtitles with the help of AI
We have designed an approach based on deep learning and natural language processing (NLP) when formatting subtitles. We have trained models to automatically determine the best position to insert a line break, using high-quality subtitles as training data. We have also created an automatic forced alignment algorithm for subtitles. We currently support forced alignment in three languages: Dutch, German, and English, with more to come in the future. You can find more information in this article.
4. Security – Top 6 Reasons to Transcribe Your Video to Text 2022
Security concerns are one of the main reasons many prefer the “do it yourself” approach when transcribing a video. However, we provide security to our customers’ data. It is one of the reasons why we are the best in the market. Our platform is built on secure server software that helps you protect data. If you choose the manual transcription option, the entire process is handled by our professionals so that you can be sure of the security of your sensitive content.
5. Voice recognition software
Our software can detect speech very accurately. AI software can see videos’ addresses with noisy backgrounds or poor output quality. It is also capable of detecting speakers’ speech with thick or unusual accents. It helps you ensure high efficiency when multiple speakers are in the video.
Our transcription process is completed in minutes. This way, you can get your urgent transcript quickly. For businesses or companies that produce videos constantly, our efficient speed is a way to ensure that transcripts are done on time.
Try it for free!
Add subtitles to your videos automatically.
- Automatic speech recognition, formatting, and alignment save hours of captioning
- Load, search, edit, and export with ease
- Competitive prices with the fastest delivery time
How to transcribe in Amberscript:
- Visit our website
- Select your preferred service
- Upload the video and start the transcription process.
There are several ways to transcribe to video. Some options are less efficient compared to others. However, using websites like Amberscript is the best way if one wants to transcribe a video in the right way. Please make use of our unique features and enjoy excellent services.
Top 6 Reasons to Transcribe Your Video to Text