The Advantages & Drawbacks of Marketing With Klaviyo Email

The Advantages & Drawbacks of Marketing With Klaviyo Email

If you’re looking for a reliable platform to help you drive your email marketing efforts, you’ve likely heard of Klaviyo email. So, what’s it like? Is it an investment that will provide you with the results you’re looking for?

Here, we’re going to spare you the task of reading through all the online info on the subject by giving you the lowdown of the benefits and drawbacks. By reading to the end, you should have what you need to decide whether it’s for you or not.

So, let’s get cracking!

The Benefits of Using Klaviyo

There’s a range of reasons why Klaviyo is so popular with customers all around the world: it offers a range of fantastic features, which include:

  • It’s great for nurturing prospects – with Klaviyo’s email automation prowess, it allows you to easily nurture new prospects by providing them with lots of promotional and educational content.
  • You can laser-target your audience – another of Klaviyo’s benefits relates to segmentation – and this is one of the best around for it. It allows you to target your audience based on factors like purchase history, age, profession and more.
  • Intuitive email builder – not got too much experience in putting impactful emails together? Not to worry, as the platform’s intuitive email builder allows even those new to the task to create outstanding emails that catch the eye, with great images and graphics.
  • Effective A/B Testing – Klaviyo email can also be used to run A/B testing that further empowers you to get the right message in front of the right eyes.
  • Easy reporting – need to know how your campaigns are going? The platform offers excellent features for tracking all kinds of metrics like revenue, conversion, opening rates and more.
  • Convenient Image storage – fed up of having to keep finding new great-looking images? Klaviyo allows you to store all those you’ve used before, meaning you can repurpose them easily.

So, About the Drawbacks of Klaviyo Email?

In the interests of balance, we have to mention any disadvantages that exist for users of the platform. We’ve identified a few, but we had to really look, as there weren’t many. That said, there’s no such thing as a perfect product or software, so it’s only to be expected.

The cons include:

More templates? – while the campaign builder software is fantastic, it could do with a few more available templates for users to access.
Easier resizing? – there could be a minor improvement to the graphics management feature, as it can be tricky to resize images when you need to.
More automation decision points? – again, Klaviyo’s automation is exceptional, but if we had to be extremely picky, we’d like to see a few more decision points able to be introduced for the automation flows.

All In All – A Fantastic Platform With Little to No Drawbacks

So, if you’re thinking about signing up with any email marketing platform and Klaviyo email is among the list of your possibilities, we’re here to tell you that you could do a lot worse.

It’s perhaps demonstrated best by the fact that we really looked for some drawbacks…and we only found three. They were nitpicky drawbacks too, so you can take most of them with a pinch of salt.

So, there you have it. The platform you choose is ultimately up to you and there are some great ones out there. But in our opinion, for email marketing, there ain’t many better!

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The Advantages & Drawbacks of Marketing With Klaviyo Email

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