The 4 Best YouTube Marketing Practices
If you’re looking for a cost-effective way to promote your business online, YouTube might be the answer. It’s one of the most popular websites in the world, and it’s also one of the best places to gain exposure. YouTube is the second-largest search engine in the world, with billions of views per day. It makes sense that businesses are looking to YouTube as a marketing tool to reach their target customers. If you’re struggling with your advertising campaign, you better consider hiring one of the best YouTube Advertising Services in New Zealand.
The problem is that many brands and agencies don’t know how to use YouTube effectively for marketing. In fact, according to a study by Google and IPSOS, only 31% of marketers are using video as part of their content strategy. They create videos but don’t know what to do with them afterward, which means they get lost in cyberspace forever.
That’s why we’ve put together this list of 4 best practices for using YouTube marketing in your business.
- Make sure your videos are relevant
The first thing you need to do when creating a video is to make sure it’s relevant to your audience. This doesn’t mean you have to make a video about the latest technology or product; it just means that you need to create something that will appeal to people who are interested in what you have to offer. For example, if you run an eCommerce store selling dog beds, then it makes sense for you to create a video explaining the benefits of using dog beds over traditional blankets or pillows.
- Find Your Audience
This is the most important thing when it comes to YouTube marketing: You need to find your audience and cater to their needs. This can be done by paying attention to what they like and don’t like about your videos, as well as what they comment on and share. Once you know what makes them tick, make sure that your videos have those elements so they’ll keep coming back for more!
According to the Pew Research Center, more than half of all millennials go on YouTube daily. And if you aren’t using it to grow your business yet, you’re missing out on a lot of opportunities. But it can be difficult to know where to begin with YouTube marketing. There are a lot of different strategies you can use to market your business on YouTube — some more effective than others.
- Create a YouTube channel
This is where you’ll host all of your videos, so it’s important to choose a name and theme that reflects your business or brand identity. Your YouTube channel should be consistent with your website and other social media profiles so that people who find you on one platform can easily find you on another.
- Create compelling videos with good production values
The quality of your video should reflect the quality of your business — if you’re an established company with a slick website, then expect viewers to hold you to that standard when they watch your videos online. If you don’t have much experience in video production, there are plenty of free tutorials online that can help you learn how to make better-looking videos at home or on a budget.
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The 4 Best YouTube Marketing Practices
