How to become a creative director?
For many people, the job title “creative director” sounds glamorous. How do you feel about it?
As creative director is a leading role with huge responsibility, you will be the person in charge, take all the shots & pitch the ideas. Hence, it is important that you have a strong leadership skill.
Howbeit, before that you need to start with being honest with yourself.
Is this what you really want to become? Did you brainstorm why you want to be a creative director? If you haven’t yet, then first find the reasons why wish to go with this job title, and if you don’t have good reasons, maybe you need to rethink about your preference.
In this article we will investigate the stuffs that you must consider becoming a creative director.
Learn to build relationships
If you are an introvert and wish to become a creative director, you need to come out of your comfort zone of being a lone wolf.
It is essential to build relationship with clients, stakeholders, etc. You should make them see you as an expert on creativity and the go to person.
You need not be an extrovert, but you must be outgoing. You just can’t restrict yourself with creative stuff, as a creative director you must know business.
Know how to grow business & earn money
You must possess a good understanding of how to make money and how your clients make money; with this knowledge you can then ensure that all your work is aligned with that.
What’s the use of creating amazing stuffs that’s not making the business grow?
Now, let us look at the next thing to consider.
Pro tip: At any point in time, you plan to do email marketing, here is a great to build emails by finding your prospects email addresses.
How to find someones email address?
Many does not know how to find someones email address, and hence they fail in their email marketing campaigns.
Capturing the email addresses in your website by using double opt-in is one way and the other ideal way is to use an email lookup tool like GetEmail.io.
You should be able to speak in a way that your executives could understand. It is important to be smart about it, or else you will lose your chance.
If you fail to make them see you as a creative leader, they will just look at you as a good creative person and not as a leader.
Future proofing creative department
Many people become a creative director just because they are in the field for so many years, or their company had to give them this role to stop them from leaving.
What do you think of this system?
It is terrible!
For a person to become a creative leader, they should understand the vision, have a plan to achieve it.
Be the master of meetings
As a creative director, you can’t sit back in a meeting and let things roll just like that. You must be able to guide, lead, be the pitch person, own the room.
Only when you know how to present your ideas like a master, you could get the job done by your creative team.
Structuring the process
You should know how to keep the workflow balanced. It could be really tricky to keep all the different creative personality in line unless you know how to take things in a structured manner.
Learn to balance the workload
The most important task of a creative director is to make sure that all the works are done, keep a track of who is doing what.
You must know how to manage your team or resources and make informed decision regarding whom to allot a task – to an agency, inhouse team, or a freelancer.
One thing that’s clear from this article is that just by enhancing your creative skills you cannot become a creative director. So, you don’t have to keep doubling down your creative skills.
Learn to be a good leader, that’s where your journey of becoming a creative director starts.
How to become a creative director?