6 Ways to Optimize Your Ecommerce Website for Mobile
Mobile shopping is on the rise, with more than half of all mobile users browsing online on their phones. The ecommerce industry has been quick to adapt and incorporate mobile shopping into its marketing strategies.
Mobile shopping for ecommerce sites can be a challenge because it’s not just about having a website that works on smartphones; it’s also about optimizing your site for mobile devices. Here are six ways to optimize your ecommerce website for mobile:
- Mobile-Friendly Site Design
First and foremost, your website needs to look good on smartphones and tablets. This includes everything from the layout of your site to how you display product images, videos and other media content.
- Optimize Your Site for Mobile Browsers
You should know your Top E-Commerce SEO Agency’s audience before you design a site. If you offer products in multiple forms (like paper or digital), choose a design that works well with all forms of media content (e.g., videos, images). You should also consider using responsive design when designing your site so that it adjusts to fit different screen sizes — this will help keep people engaged while they shop online no matter what device they use or where they are located in the world (hopefully not near the ocean!).
- Use responsive design
A responsive design is one that adapts its layout and functionality to fit the screen size of any device it’s viewed on, whether it’s a desktop computer, tablet or phone. This means that your product images will display at their proper size on all viewing platforms (whether they’re small screens or large ones), and so will buttons, links and other elements. This also means that users can scroll down through longer pages without having to wait for their devices to reload every time they move past the bottom of the page — which can be frustrating when you’re waiting for them to check out!
- Add a Touchpoint Policy
Another way to optimize your site for mobile is by adding a touchpoint policy that includes what touchpoints you allow visitors to access and how often they can access them (e.g., once every hour). This allows you to control how frequently visitors have access to features such as shopping cart checkout or other content areas like product pages or blog articles within the website that requires additional information input (e.g., surveys).
- Create a mobile-friendly landing page
Many ecommerce sites don’t consider their mobile pages as important as their desktop counterparts because they assume most people will use their desktop browsers when shopping online. However, this is changing due to the increasing popularity of smartphones and tablets, especially among younger people who prefer to shop on their mobile devices.
- Keep the navigation simple
The fewer steps it takes for visitors to find what they want, the better chance they’ll take advantage of your offer — even if they don’t know exactly what it is yet! Make sure there’s only one or two steps between entering an address into their browser window and reaching their destination on your site (if possible).
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6 Ways to Optimize Your Ecommerce Website for Mobile
